Comments on: The Shift in Advertisement – For Better or Worse http://davidebenjamin.com/the-shift-in-advertisement-%e2%80%93-for-better-or-worse Consulting Fri, 03 Feb 2012 17:27:13 +0000 hourly 1 By: David http://davidebenjamin.com/the-shift-in-advertisement-%e2%80%93-for-better-or-worse/comment-page-1#comment-199 David Fri, 04 Jun 2010 23:22:05 +0000 http://davidebenjamin.com/?p=1204#comment-199 Matt - You could be right, it's too early to tell how people will ultimately interface with new options. I share the same concern and have yet to click on anything yet I'm the same guy who didn't think he'd use Foursquare, yet recently I've embraced the concept and possibilities. Thanks for sharing your thoughts. Matt – You could be right, it’s too early to tell how people will ultimately interface with new options. I share the same concern and have yet to click on anything yet I’m the same guy who didn’t think he’d use Foursquare, yet recently I’ve embraced the concept and possibilities.

Thanks for sharing your thoughts.

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]]> By: Matt Cragin http://davidebenjamin.com/the-shift-in-advertisement-%e2%80%93-for-better-or-worse/comment-page-1#comment-198 Matt Cragin Fri, 04 Jun 2010 22:08:17 +0000 http://davidebenjamin.com/?p=1204#comment-198 I like the principle here but I fear the execution. By that, I mean that I am terrified to click on Hulu's new "Is this ad relevant to you" buttons. The 5-hour Energy commercials are, in fact, relevant to me. But I also hate that smug jerk who's always reminding me what 2:30 feels like. So if I click 'Yes', will I be forced to see that guy every time I visit Hulu for the next three months or will I just be peppered with ads for Red Bull and Starbucks? There's a major messaging problem here, methinks. 'Relevant' is not the same as 'Like'. I come to Hulu because I want to be entertained. But if the repetitive ads annoy me, I boycott the products. (Are you listening, Bud Light Golden Wheat?) I like the principle here but I fear the execution. By that, I mean that I am terrified to click on Hulu’s new “Is this ad relevant to you” buttons.

The 5-hour Energy commercials are, in fact, relevant to me. But I also hate that smug jerk who’s always reminding me what 2:30 feels like.

So if I click ‘Yes’, will I be forced to see that guy every time I visit Hulu for the next three months or will I just be peppered with ads for Red Bull and Starbucks?

There’s a major messaging problem here, methinks. ‘Relevant’ is not the same as ‘Like’.

I come to Hulu because I want to be entertained. But if the repetitive ads annoy me, I boycott the products. (Are you listening, Bud Light Golden Wheat?)

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]]> By: Tweets that mention The Shift in Advertisement – For Better or Worse -- Topsy.com http://davidebenjamin.com/the-shift-in-advertisement-%e2%80%93-for-better-or-worse/comment-page-1#comment-197 Tweets that mention The Shift in Advertisement – For Better or Worse -- Topsy.com Fri, 04 Jun 2010 21:56:35 +0000 http://davidebenjamin.com/?p=1204#comment-197 [...] This post was mentioned on Twitter by David Benjamin, David Benjamin. David Benjamin said: The Shift in Advertisement – For Better or Worse. http://bit.ly/8XGqsY [...] [...] This post was mentioned on Twitter by David Benjamin, David Benjamin. David Benjamin said: The Shift in Advertisement – For Better or Worse. http://bit.ly/8XGqsY [...]

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