The Shift in Advertisement – For Better or Worse

Hulu_ad

People complain about being interrupted with advertisement all the time. It happens during your favorite TV show, in email, and through social media channels. While none of us want to be interrupted, if the message put in front of us is more targeted to our interests we seem to be more tolerant. If you love [...]

Are the right people reading your blog?

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The simple answer is anyone who takes the time to read your blog is the right person. Hopefully you’re satisfied with the number of visitors to your site and if you’re creating entertaining and/or educational content you’ll most likely attract a decent following. It takes time to build consistent readership, the fun is watching it [...]

How targeted are you in your search?

bullseye

If you’ve been spending time on social sites over the past several months or longer, you’ve probably noticed an influx of e-Newsletters, Facebook Fan Page invites, and Twitter accounts designed for nothing more than Spam. That’s to be expected as there will always be people and companies looking to spread their message on as many [...]