The Hello Bar is a simple notification bar that engages users and communicates a call to action.

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People complain about being interrupted with advertisement all the time. It happens during your favorite TV show, in email, and through social media channels. While none of us want to be interrupted, if the message put in front of us is more targeted to our interests we seem to be more tolerant. If you love [...]

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Are the right people reading your blog?

by David on April 15, 2010

The simple answer is anyone who takes the time to read your blog is the right person. Hopefully you’re satisfied with the number of visitors to your site and if you’re creating entertaining and/or educational content you’ll most likely attract a decent following. It takes time to build consistent readership, the fun is watching it [...]

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How targeted are you in your search?

by David on April 2, 2010

If you’ve been spending time on social sites over the past several months or longer, you’ve probably noticed an influx of e-Newsletters, Facebook Fan Page invites, and Twitter accounts designed for nothing more than Spam. That’s to be expected as there will always be people and companies looking to spread their message on as many [...]

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