Consulting
It hit me, like a ton of bricks smashing against my face. Something was missing, I needed new blood. Not tiger blood, like Charlie Sheen carries around, rather new faces and new voices. A change of scenery. A different storyline. After spending over three years on Twitter, everything started feeling stale. Raise your hand if [...]
I was involved in social networks many years ago before the fancy title, a writing forum that acted much like Twitter in the relationships being formed both online and off. There were meetups, but I think they were called gatherings or something goofy like that. I once went camping with a bunch of strangers I [...]
Too often the minute someone utters the term, “social media” you hear whispers in the background muttering, “yeah, but what’s the ROI”? We understand times are tough; businesses are struggling to get out of the red, and positions are still being eliminated. That doesn’t mean we should ignore the shift in how we’re communicating with [...]
If you’ve been spending time on social sites over the past several months or longer, you’ve probably noticed an influx of e-Newsletters, Facebook Fan Page invites, and Twitter accounts designed for nothing more than Spam. That’s to be expected as there will always be people and companies looking to spread their message on as many [...]
I remember when Twitter announced they were going to allow users to create lists. People called them “popularity contests” and worse. In typical fashion, I sat back and examined before making my own determination. I think a rush to judgment can only make you look foolish when you’re proven wrong from lack of input, data, [...]
If you’re like me, you undoubtedly are meeting with prospects asking what the ROI might look like if they got involved in digital communications, new media, social media or whatever you choose to call it. Everyone wants to know how they’ll benefit from having a stronger online presence. I get that, I’d be curious as [...]