How PR Has Changed in the Digital Age

digital age picture

Social media has changed the way many companies handle their Public Relations. At one time, Press Releases ruled the day, today, more companies have turned to putting experiences and products in the hands of their most passionate consumers in the hope they’ll share the message on behalf of their brand. Look no further at what Klout [...]

Are You Keeping Our Attention?

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At first I thought wow, that’d make a good tweet . . . so I started typing  . . . and then got thinking, who in their right mind is awake at 5:34am on a Saturday besides healthcare workers, people in other countries, and serial entrepreneurs, so I scheduled it a few hours later. This [...]

We Have Only Ourselves to Blame

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Afew years back when Twitter was picking up steam in popularity, the naysayers cried out, “I don’t care what you’re having for breakfast.” Naturally that pissed us off, not because they’re wrong, we just don’t like outsiders telling us how things are when they’re not witnessing it firsthand. It’s like hearing a movie review from [...]

Reinventing the Basics

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Grandma’s apple pie is hard to replicate. Many have tried, few have succeeded. It’s not that we don’t have the same ingredients today that we had way back when, if anything we have too many options. The thing about Grandma’s pie isn’t just the taste or smell, although that alone could stop you in your [...]

What Happened to Holding Hands and Nuzzling in Business?

kids holding hands

You remember life as a teenager, feeling your body temperature rise a few degrees anytime your secret crush was nearby. The nervousness you felt was rivaled only during school dances when the enemy was also your ally, you just didn’t know it at the time. No matter your age, most can remember our first kiss, [...]

2010 – The Year of the Entrepreneur

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While there’s no Time magazine cover, Mashable post, or MTV awards show on the horizon making this claim, it’s hard to deny what’s been occurring over the past several years. Kevin Rose, Founder of Digg.com (as shown on the left) is just one of many examples demonstrating this big shift from corporate employee to self starter. Just [...]