Storytelling and Painting the Picture

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Ever think about what makes a good salesman? Not necessarily the traditional salesman selling used cars or life insurance. I’m talking about the person who is responsible for making things happen. In a way, aren’t most of us sales professionals? Think about your current situation. Are you responsible for selling ideas, a product or service? [...]

What’s the ROI of not listening?

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If you’re like me, you undoubtedly are meeting with prospects asking what the ROI might look like if they got involved in digital communications, new media, social media or whatever you choose to call it.  Everyone wants to know how they’ll benefit from having a stronger online presence. I get that, I’d be curious as [...]

Lunch-n-Learn for Attorneys Using Social Media

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Jan 19. 2010 Lunch-n-Learn sponsored by Lewis & Dickstein and Your Legal Resource. Social Media for Attorneys Social Media For Attorneys View more presentations from David Benjamin.

TWITTER 201

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In twitter 101, I discussed the breakdown of how I tweet. The focus now shifts to why. The question comes up in conversation more than just about any other. Business professionals, teachers, single parents, and more ask me why I tweet. What I shared with them is best explained by using the graph below. Branding Personal: [...]

TWITTER 101

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There have been dozens, probably hundreds of posts discussing how to use twitter. There is no right or wrong answer since we all have different goals and objectives but one thing is for certain. Without engaging others, having meaningful conversations beyond “What’s for lunch”, or giving kudos to those in your network that deserve credit- [...]