Consulting
The gold rush era happened; it’s not an urban legend or conspiracy theory. So too is the tidal wave we’re about to experience in the coming months and years of what I’ve penned, ‘Capture the Flag Marketing’. For those not familiar with – Capture the Flag, it’s a game played mostly by kids where the end [...]
People complain about being interrupted with advertisement all the time. It happens during your favorite TV show, in email, and through social media channels. While none of us want to be interrupted, if the message put in front of us is more targeted to our interests we seem to be more tolerant. If you love [...]