Not anymore is the response you’ll get from the strongest of social media advocates when it comes to companies making glaring mistakes. Back in the day, you could have a minor slip up without major repercussions but today that same scenario can cost you a ton of business. Word travels way too fast; a click [...]
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listening
Can You Afford to Suck?
by David on September 30, 2010
What It Takes To Compete Today
by David on May 21, 2010
No matter what industry you’re in, the competition around you is fiercer than ever before. If you’re involved in a technology based business, it means sleepless nights and a ton of content consumption. Being one of those guys who have entered the social media craze as a business, I’m constantly measuring myself against the best [...]
What’s the ROI of not listening?
by David on March 19, 2010
If you’re like me, you undoubtedly are meeting with prospects asking what the ROI might look like if they got involved in digital communications, new media, social media or whatever you choose to call it. Everyone wants to know how they’ll benefit from having a stronger online presence. I get that, I’d be curious as [...]
TWITTER 201
by David on December 12, 2008
In twitter 101, I discussed the breakdown of how I tweet. The focus now shifts to why. The question comes up in conversation more than just about any other. Business professionals, teachers, single parents, and more ask me why I tweet. What I shared with them is best explained by using the graph below. Branding Personal: [...]
