Consulting
Social media has changed the way many companies handle their Public Relations. At one time, Press Releases ruled the day, today, more companies have turned to putting experiences and products in the hands of their most passionate consumers in the hope they’ll share the message on behalf of their brand. Look no further at what Klout [...]
Grandma’s apple pie is hard to replicate. Many have tried, few have succeeded. It’s not that we don’t have the same ingredients today that we had way back when, if anything we have too many options. The thing about Grandma’s pie isn’t just the taste or smell, although that alone could stop you in your [...]
I was involved in social networks many years ago before the fancy title, a writing forum that acted much like Twitter in the relationships being formed both online and off. There were meetups, but I think they were called gatherings or something goofy like that. I once went camping with a bunch of strangers I [...]
Sometimes it’s fun to look back, see how far we’ve come before looking ahead to where we’re going. No doubt times are changing and being a proponent of innovation, I’m focused on the opportunities new technology brings us on daily basis. Yes, we know the tools are meaningless by themselves much like a Ferrari is [...]
How many of you have read the bottom of a Kleenex box? Fortunately, their success doesn’t hinge on consumers finding their message but for many companies this is a common problem. Too often we find brands do a horrible job clearly defining what they do. In other cases they have a great mission statement or [...]