Consulting
One thing that’s undeniable is that each of us has our own perspective, regardless of whether we’re talking about politics, sports, money, you name it. We have different experiences causing different emotions and because of that, we see things through our own rose-colored glasses. When it comes to business, being able to understand what your [...]
You remember life as a teenager, feeling your body temperature rise a few degrees anytime your secret crush was nearby. The nervousness you felt was rivaled only during school dances when the enemy was also your ally, you just didn’t know it at the time. No matter your age, most can remember our first kiss, [...]
It‘s understandable not every business was going to jump on the social media bandwagon right from the get go, it’s scary being a leader and innovative. Some need case studies to examine before consideration; others would rather sit on the sidelines observing the competition before joining the party. All this makes sense, who knew Facebook [...]
One of the best features about online communications is the ability to be present throughout the entire buying cycle. The companies that understand how to leverage the digital landscape are best poised for a sustainable business model. We now can be there before, during, and after the sale beyond the use of our phones. To [...]
Too often the minute someone utters the term, “social media” you hear whispers in the background muttering, “yeah, but what’s the ROI”? We understand times are tough; businesses are struggling to get out of the red, and positions are still being eliminated. That doesn’t mean we should ignore the shift in how we’re communicating with [...]