Comments on: How We Make Decisions Today http://davidebenjamin.com/how-we-make-decisions-today/ Consulting Tue, 01 May 2012 16:24:31 +0000 hourly 1 By: Lori T. Williams http://davidebenjamin.com/how-we-make-decisions-today/comment-page-1/#comment-224 Lori T. Williams Wed, 23 Jun 2010 19:08:14 +0000 http://davidebenjamin.com/?p=1338#comment-224 Great post! I'm one of those who leave the TV during a commercial break, but at these pumps you are a captive audience. Maybe that's why they do it. I try to ignore the monitors at gas stations, but the few times I did pay attention I noticed they are often directing you inside the store to buy more stuff or it is some type of newscast or infomercial that I completely ignored. As for my own buying decisions, I always research and ask trusted advisors before making business purchases. As far as implementing new strategies, I always poll my network, mastermind group, and/or target market for suggestions before implementing completely new strategies (or tweaking existing ones very much). Thanks for sharing. Good, relatable topic. Great post! I’m one of those who leave the TV during a commercial break, but at these pumps you are a captive audience. Maybe that’s why they do it. I try to ignore the monitors at gas stations, but the few times I did pay attention I noticed they are often directing you inside the store to buy more stuff or it is some type of newscast or infomercial that I completely ignored.

As for my own buying decisions, I always research and ask trusted advisors before making business purchases. As far as implementing new strategies, I always poll my network, mastermind group, and/or target market for suggestions before implementing completely new strategies (or tweaking existing ones very much).

Thanks for sharing. Good, relatable topic.

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]]> By: David http://davidebenjamin.com/how-we-make-decisions-today/comment-page-1/#comment-223 David Wed, 23 Jun 2010 15:21:39 +0000 http://davidebenjamin.com/?p=1338#comment-223 Mike - You're correct in that the gas station could profit from advertisement or some other deal. As long as it doesn't turn away too customers (which I doubt it will) no harm no foul. It helped illustrate a larger point as you appropriately mentioned. Mike – You’re correct in that the gas station could profit from advertisement or some other deal. As long as it doesn’t turn away too customers (which I doubt it will) no harm no foul. It helped illustrate a larger point as you appropriately mentioned.

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]]> By: Mike K McClure http://davidebenjamin.com/how-we-make-decisions-today/comment-page-1/#comment-222 Mike K McClure Wed, 23 Jun 2010 15:00:25 +0000 http://davidebenjamin.com/?p=1338#comment-222 Great post, Dave. Love that you did your homework to provide some concrete examples. There is definately a need to put some research and thought into the decisions companies make. Personally, I kind of like the gas station screens, usually get the weather and some local news on them. I also suspect that in screen advertising pays much of the cost for the gas station. However, like everyone on your panel of responses, I would never seek out a gas station based on whether they had them or not. Great post, Dave. Love that you did your homework to provide some concrete examples. There is definately a need to put some research and thought into the decisions companies make.

Personally, I kind of like the gas station screens, usually get the weather and some local news on them. I also suspect that in screen advertising pays much of the cost for the gas station. However, like everyone on your panel of responses, I would never seek out a gas station based on whether they had them or not.

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