The Art of Creating Super Fans for Your Business

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Just the other day I went to the store to pick up a few groceries, when I was accosted by a well-meaning guy serving fried pita chips and hummus. As I walked by he asked if I wanted to sample the best hummus I’ve ever tasted, so of course I stopped, knowing all along it [...]

Face-to-Face Prospecting Still Works

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Stranger: “Knock Knock” Me: “Who’s there?” Stranger: “Creepy old dude” Me: “Unless you’re selling Girl Scout cookies, I’m not interested.” Now that you have an image of a creepy guy selling Girl Scout cookies, erase that memory. My focus is about face-to-face prospecting at brick and mortar businesses, and is still highly effective if done [...]

Trust Your Networks

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Why is it that we don’t seem to be that content with the relationships we’re establishing online? We sign up and create our profile, develop and nurture our network, and then join the next social media site to hit the web, only to spread the same communication and content across multiple platforms. From Foursquare to [...]

What If…

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The inspiration of this blog comes largely from watching the current Republican nominee process. More to the point, it’s very clear that when it comes to politics and the electoral process, big money almost always beats little money. What if your child’s school Principal was hired not by their skills and abilities, but by how [...]