Who isn’t guilty of starting a project only to see it half complete before moving on to a new one. It’s kind of fun starting projects both big and small. Most of the time we haven’t thought through the entire plan and now we’re seeing the same problems occurring on the Internet. More specifically, I [...]
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From the monthly archives:
March 2010
Finish what you started
by David on March 30, 2010
Stop thinking so short-sighted
by David on March 29, 2010
I hear it all the time. Why would I want to connect with people outside my target demographic, region, or city? It doesn’t matter where your brick and mortar business is propped up; we live in the land of no walls. If you only conduct business in the State you live in, who are the [...]
Storytelling and Painting the Picture
by David on March 27, 2010
Ever think about what makes a good salesman? Not necessarily the traditional salesman selling used cars or life insurance. I’m talking about the person who is responsible for making things happen. In a way, aren’t most of us sales professionals? Think about your current situation. Are you responsible for selling ideas, a product or service? [...]
Lists and Branding – What do they really mean?
by David on March 25, 2010
I remember when Twitter announced they were going to allow users to create lists. People called them “popularity contests” and worse. In typical fashion, I sat back and examined before making my own determination. I think a rush to judgment can only make you look foolish when you’re proven wrong from lack of input, data, [...]
How I Measure Social Media Effectiveness
by David on March 24, 2010
The other day I decided to have some fun and ask the Twitterverse what my next blog topic should be. I’d say it was my way of Crowdsourcing but with only two replies, the crowd hadn’t really spoken or I have the world’s smallest posse. The first suggestion was to tackle the ever popular: New [...]
What’s the ROI of not listening?
by David on March 19, 2010
If you’re like me, you undoubtedly are meeting with prospects asking what the ROI might look like if they got involved in digital communications, new media, social media or whatever you choose to call it. Everyone wants to know how they’ll benefit from having a stronger online presence. I get that, I’d be curious as [...]
